If your somewhat interested in LED digital signage or video displays in the Ottawa area, you’re probably wondering what the costs and installation process is and how it can help your business get more customers in the door.
The most efficient part about digital signage units these days is probably the fact that content can be changed and edited remotely and with little technical knowledge. This is way better than calling a signage company with a big ladder to change your outdoor displays. On top of that, getting fresh content is easier than ever with video editing and creative sources being so abundant. Most vendors of these types of displays can either provide content, or point you in the direction of someone that can help your creative dreams become reality.
There are two components to most popular digital video display units you’ll run into. The actual high definition digital display, and the controller unit where you can upload new content, change existing content. You can even schedule certain content for certain times, which is great as it frees up time for other tasks. Something most busy business owners will definitely appreciate.
When choosing which digital displays to go with, keep in mind viewing distance, average weather conditions and the type of content that’s going to be displayed. A menu board at a restaurant for instance should be incredibly easy to read and as big as possible. On the other hand, if it’s a small advertising display in a wash room, this isn’t necessarily a priority. If the signage display will be exposed to the elements at all, you’re going to want to check with your supplier to make sure they are resilient to the elements.
At the end of the day, we highly recommend getting the advise and guidance of a professional who is experienced with custom digital signage solutions who can make some serious recommendations on which displays and content delivery systems would best suit your needs. While the initial cost may seem large, the savings and increase in customer engagement and experience over a few months more than justify this.